The EMERALD magazine: Steven is 19 years old and is a passionate music fan, specifically of hip hop and rap music. He got interested in this type of music in the age of 15 (2 months from 16) He is in part time employment, working once a week on Sunday’s. He is currently at university studying 4 times a week and also goes training for wing chun every Saturday. He is a heavy consumer of music buying up to 4 albums a month. He loves reading ‘EMERALD’ magazine to discover new music and to get the latest news on his favourite artists. Steven is a very social person, as he likes going out with his friends often and is a frequent user of facebook, twitter and MSN. He is a big fan of football and goes to watch Arsenal FC occasionally. Steven loves the live music experience, opting to go to certain concerts. He is also interested in the latest films and is also a heavy gamer and likes to watch TV.
I would target my magazine to Steven by gaining information on the artists he likes, for example I know that he is a fan of Eminem, so I would consider putting up information about Eminem to gain his attention. Also I know that he listens to hip hop and rap music so most of my sub heading will be based on those kinds of artists. I would put stories, gossips and other related stuff involving his favourite artists. Also I know that he a fan of the latest films, so I can give small information on the upcoming movies that are soon to be released. Possibly the football results to interest him in his football hobby.
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