My target audience is targeted at a teenage and young adult audience. Both male and female but preferably male audience who are interested in the musical genre of rap and hip hop. I expressed this by the main image I used in my musical magazine, the image I used and the model can represent many different type of genres.
The choice of clothing that my model is wearing challenges the conventions of most rap and hip hop music magazines. Most rap magazines will have a model in front either wearing a black hoody or woolly hat with a lot of chains and other jewellery. The navy blue jacket that my model is wearing with his hood on can support the conventions as, this is a very modern jacket that a lot male audiences wear in the age of 17- 21. But he is also wearing a casual brown jeans and Nike trainers with no jewellery on him. This will attract the male audiences because of his appearance. The cloths of the model is also very stylish, this will also attract further audiences that the magazine did not intend to capture. By comparing this magazine to for example the ‘vibe drake magazine’ there quite a few differences rather than similarities in the way the artist expresses himself.
One convention that my magazine does follow is the way the model is posing, it is very calm; relaxed and eye gazing. But one convention it can challenge is the background, as I stated previously most rap magazines have pictures with the model in front of a plain background but mine is in front of a bright location. The setting of the magazine is a very well known location in London ‘West End’, which is a very poplar place with tourist attractions and many stores and shopping centres. By using a well known location, this will also attract the audience as they are familiar with the place, they will think the artist will have a similar lifestyle to them.
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