Q3. What kind of media institution might distribute your media product and why?

In the prospect of getting my music magazine published by a well known publishing company; by my own research, I decided that vibe media would be the most suitable to publish and distribute my music magazine. There are many reasons why I feel that vibe media would be willing to publish and distribute my magazine. The reasons being: Vibe media is a well known publishing company nationally and also internationally for their work on fashion and modelling. Firstly by publishing my magazine will be no different to their usual work. My magazine is very similar to the concept of most Vibe music magazines. The loyal customers of vibe media would be interested in my music magazine because not only it has a similar look to the usual entertainment they purchase, but also it has some differences which will give a little impact on the sales, as selling magazines with similar work but also some contrast will definitely catch the eye of the customers. For example in my magazine the main artist is Asian, which will challenge their conventions and be something new.  Also Vibe magazine tend to appeal their magazines to the audience of middle aged people; whereas my magazine will also attract the youth audience.

Another reason why Vibe media should publish my magazine is because it will help the company in a financial way. This due to them promoting on a more range of audiences, they will be ‘practically’ attracting the audience of all ages with their own work added to my magazine. This will increase their profit by an extraordinary amount, as there is no direct competition for vibe magazine as they publish various different products. This will also increase their population. So overall just by the addition of a range of audiences due to my magazine, it will not only give them a finical benefit but will also increase popularity.  This will lead to an increase in the businesses advertisement and sponsorship, as mentioned before, this will increase their profit.

The companies that I would probably distribute my magazines to are: HMV and WH Smith. The reason being, HMV is one of the most well known store in the UK, they sell a various of different items including, games, movies and magazines, this shows that they will have a variety of different customers in their store, so by distributing my magazine in their store could attract the eyes of some unplanned audiences, this will be beneficial for both HMV and my magazine. WH Smith would be a very good store to distribute in, as again WH Smith is one the most popular retailing stores in the UK. They sell accessories, equipment and magazines etc. So by them selling equipments, this obviously shows that the mass majority of their customers are college and university students. This is the age group that my magazine is vying to attract, so by them selling the equipment and magazines, this will yet again be beneficial to both WH Smith and my magazine.